MISSION STATEMENT

Bonita Magazine is a magazine specifically geared toward men, ages 18-35. Bonita Magazine features beautiful Latin women in tasteful poses. Unlike many magazines, our models are “real women with curves;” hence, our motto – “Caliente!” Our high-quality publication is written to meet the entertainment needs of all men with articles on topics they enjoy – women, cars, sports and entertainment – that are written in a comfortable and conversational manner they can appreciate.

The bottom line: when you think about an opportunity to reach millions of men, look no further. Bonita Magazine offers marketers the opportunity to reach their target audience more accurately with a unique and popular magazine.

CIRCULATION

Bonita Magazine has a circulation of 10,000 and is distributed in major metropolitan areas (Seattle, WA; San Francisco, CA; San Jose, CA; Oakland, CA; Los Angeles, CA; San Deigo, CA; Phoenix, AZ; Albuquerque, NM; Dallas, TX, Houston, TX; Denver, CO; Colorado Springs, CO; Miami, FL; Tallahassee, FL; New York City, NY and Chicago, IL) throughout the United States by fifteen distributors:

• Agencia • Choice Distribution • Current News Company • Great News • International Periodical Distribution • Kent News Company • Metro Distribution Company • Newsways • Sam Distributors • Serendipity Couriers • Spanish Book Distributor • Suburban News • Total Distribution • Ubiquity Distributors • Wall Periodicals. Additionally, Bonita Magazine is distributed in parts of Puerto Rico, Mexico, Costa Rica and El Salvador.

AUDIT

“ABC Membership Applied For”

TYPICAL BONITA MAGAZINE READER

The Bonita Magazine Reader Survey was conducted between January 2006 and December 2006 over the Internet, with more than 14,000 adults participating. Another 400 adults were surveyed face-to-face. This is what we found out:

AUDIENCE/DEMOGRAPHICS

Age - 18-40 Male - 88% Female -12% Average Income (US) - $33,000 and up Education - 73% High School Graduates, 16% GED/Trade School, 11% Bachelors Degree or Higher.

Average Age is 18 – 49 years of age:

18-24 = 34% 25-39 = 48% 40-49 = 18%

Nationality:

Latino/Hispanic – 73% Caucasian – 20% Asian – 2% African American 5%

Entertainment Choices:

Clubs/Bars = 38% Sporting Events = 20% Concerts = 11% Movies = 31%

Food Choices:

Mexican/Hispanic – 59% American Bistro – 15% Asian – 16% Italian – 10%

Restaurants:

Fast food – 72% Buffet – 7% Casual – 19% Formal – 2%

Cold Beverage, Non-alcoholic:

Sports Drinks – 33% Energy Drinks – 37% Carbonated – 14% Non-carbonated – 6% Juice – 10%

Cold Beverage, Alcoholic:

Domestic Beer – 27% Imported Beer – 35% Spirits – 30% Wine – 8%

Automobile, Imported – 64%

Sport – 53% Compact – 17% Sedan – 18% SUV – 12%

Automobile, Domestic – 36%

Sport – 38% Compact – 9% Sedan – 10% SUV – 43%

Top 5 purchases within the next month:

1. MP3/DVD Player; 2. Apparel (Suits, Dress Pants, Dress Shirts, Outerwear, Casual); 3. Accessories (Cologne, ties, belts and shoes); 4. Upgrade Cellular Phone with the following options, from the most important to the least important: customization, control, choice, confidentiality and service provider; 5. CD/DVD/Video Games

Top 5 purchases within the next 6 months:

1. Computer (Laptop and Desktop); 2. Sporting equipment (Ski/Snowboard, Water Ski, Hunting, Fishing, etc); 3. Car accessories (satellite radio, Multi-disc DVD/CD player, chrome wheels, tires, GPS and interior or exterior lights); 4. Home Theater/Home Audio Systems; 5. Memberships/Contract (Satellite radio, Cable or Dish TV, Cellular Phone and Gym memberships)

Top 5 purchases within the next year:

1. Automobile or Motorcycle; 2. Jewelry and watches (Diamonds, Gold and Platinum); 3. Large flat screen TV (LCD and Plasma); 4. Travel/Vacation; 5. House or Condo

MECHANICAL AD SPACE SPECIFICATIONS

FINAL TRIM SIZE: 8" X 10 7/8" BINDING METHOD: Saddle stitched. INSERTS: The size of a full-page ad should be 8.375 x 10.875”. The image must also include at least 1/8th inch bleed all the way around so the final image should be 8.625 x 11.125”. It should also be at least 300 dots per inch (dpi) and 3 megabytes in size. All inserts must be pre-approved by Bonita Magazine for correct printing, binding, and postal specifications.

CONDITIONS

The prices and rates listed herein does not constitute an offer to sell advertising space. All prices and rates are subject to change without notice. No advertising will be placed without a written contract, signed by the advertising director or publisher. Bonita Media Corporation, reserves the right to reject any ad containing material it deems objectionable.

SPECIAL RATES AND DISCOUNTS

1. Front Cover rates are available upon request 2. Two-page spread advertisements for a single product receive an additional 20% spread discount. 3. Upon approval, guaranteed positions may be contracted at an additional 10% of the special rate.

ADVERTISING GUIDELINES

1. MEDIA FILES – Please supply ads on CD or by email. Hi resolution Jpeg files preferred. Quark, Pagemaker, Illustrator or Photoshop files also acceptable (with appropriate support files provided). Alternate file formats may be accepted but production charges will be billed. Film is acceptable, but copy dot productions charges will be billed to advertiser for ads received in film format. Please label all media with issue dates, Company/Agency name, contact and phone number. If you would like media returned, please include a return address.

2. PROOFING –It is the advertiser’s responsibility to proof all ad material for each issue. Bonita Magazine will run the last ad run when materials are not in on time. Late Charges will be strictly enforced when an ad holds up the production of the magazine. No ads will run without a signed contract.

3. CREDIT TERMS – All ads run on a pre-pay basis until credit terms are approved. Rates listed are gross. Commission to agencies/advertisers are 25% AFTER receipt of payment for ad.

IMPORTANT DATES

Issue #6 Material Needed By: 5/1/2007; On Newsstands: 6/1/2007
Issue #7 Material Needed By: 7/1/2007; On Newsstands: 8/2/2007
Issue #8 Material Needed By: 9/1/2007; On Newsstands: 10/1/2007
Issue #9 Material Needed By: 11/1/2007; On Newsstands: 12/1/2007
Issue #10 Material Needed By: 1/7/2008; On Newsstands: 2/4/2008
Issue #11 Material Needed By: 3/7/2008; On Newsstands: 4/4/2008

Price

NOTE: For a ½-page ad, you pay half the listed price. For a ¼-page ad, you would pay ¼ the listed price. Prices are based on a circulation of 10,000.